Your website will be designed to the highest quality, and coded in accordance with the XHTML and CSS standards compliance, and WAI accessibility guidelines. This will ensure that the site is accessible by all types of user and will comply with the Disability Discrimination Act. You will also experience the following benefits of a standards compliant and accessible website:

Avoid incurring legal fees
There is legislation in place (Disability Discrimination Act) stating that all websites must be accessible to users who are visually or physically impaired. If your website does not meet the accessibility guidelines set out by the W3C you could potentially be sued.

Your website will be future-proof and will be compatible with emerging technologies
This includes new browsers, PDAs, mobile phones and web tv. These technologies are becoming for more common methods of accessing the Internet.

Increased search engine performance
An accessible website has cleaner code that is easier for search engines to understand. This will help to optimise your search engine position. In fact, many of the methods used to increase accessibility overlap with those used by Search Engine Optimisation (SEO) companies.

The usability of your site will be improved
There are significant similarities and overlap between usability and accessibility. Providing a clear navigation and page structure will give the user a positive experience which will increase the likelihood of them making a purchase and returning to the site.

Positive PR
Demonstrating your business as one of the few that cares about accessibility will enhance the positive corporate image of your company.