It would be crazy and a complete waste of money if you were to have a brand new company brochure designed and then not distribute them. Keeping them under lock and key in the office is not going to help promote your business and bring in new clients. Well, how is that any different to having a brand new website developed and once created expecting the enquiries to come flooding in?
This is what many businesses do and expect to get a return on their investment. So, what can be done to change things.
In February/March 2009 Forbes Media commissioned an Ad Effectiveness Survey. This revealed that email and e-newsletter marketing are considered the second-most effective tool for generating conversions, just behind SEO. In another Forbes Media survey, 84% of senior managers check their emails before they do any other work.
So why does email marketing work?
- It allows targeting
- It is data driven
- It drives direct sales
- It builds relationships, loyalty and trust
- It supports sales through other channels
Contact us now in order to discuss solutions for your requirements or call 0800 0197034
