Having a sponsored listing on Google is an effective way of getting targeted traffic to your site without having to go through the Search Engine Optimisation (SEO) process. The best use of a Google AdWords campaign is to compliment an SEO campaign, working hand in hand you can target more specific traffic.

While SEO is more suited to targeting general search terms, a Google AdWords campaign can be used more effectively for seasonal products, and special occasions. They also allow you to react to changes in market trends in real time, by modifying your advert, keywords and landing pages accordingly.

The management process of an AdWords campaign will involve in depth research into the search terms your customers are searching for, composing advert content that will maximise the number of click-throughs, and optimising landing page content to drive sales through your site. In addition to this, we regularly monitor the effectiveness of the campaign, making improvements when necessary, and provide detailed monthly reports showing visitor statistics, goal conversion and click-through rates.