This step in the web design process streamlines projects for both ourselves and our customers. Using wire frames help us ensure that we progress efficiently and effectively, encountering minimal problems along the way. What is a Wire Frame? A wire frame diagram is a schematic produced displaying where all of the agreed features and functions within the web site specifications will appear. We at Dreamscape consider this a vital stage in the web design process ... READ FULL ARTICLE

We read information from a picture much quicker than we read through a paragraph of text that accompanies it. Also, commonly, when looking at a document whether it be printed or web based, the observer is often attracted to the pictures before the words. As a designer, I find it very frustrating when I see the same type of stereotypical imagery repeated again and again on branding material for different companies. One of the very worst examples is a woman with a ... READ FULL ARTICLE

The difference between web and print images Often I get asked when designing a flyer or brochure for print “can’t you just take the image from my website”? Though it is common knowledge amongst design experts what sort of image specification is required for specific outputs, it is quite a minefield for those who aren’t in the trade. How often have you received a flyer through the door where the lovely Chinese takeaway on offer by the local restaurant looks like ... READ FULL ARTICLE

When it comes to design there are no steadfast right and wrong answers and the tastes and opinions of the customer play an integral part. Whilst there are certain unwritten ‘rules’ of design, it is an expected part of a designers role, to be confronted with alterations from clients. It is important that there is a good, honest relationship between client and designer for the project to run smoothly. This honesty should work both ways, with the designer offering ... READ FULL ARTICLE