There are many important steps within the web design process, none more so than the paper prototype stage. These prototypes are used to visualize the look and feel of the interface; essentially they are a communication tool whether it is between client and designer, or even designer and development team. Paper prototypes ensure that everyone is ‘singing from the same hymn sheet’ and is aware of exactly what the website needs to do, and how it will do it. Using this ... READ FULL ARTICLE

There are two main types of graphic commonly used in design. These are vector and raster graphics. There are distinct differences between these two image types, this article will focus on vector graphics and the advantages they possess. The core difference between vector and raster graphics can be found within their structural composition. Vector graphics are formed using points, lines and curves whilst raster graphics are made up of pixels that together, form ... READ FULL ARTICLE

This step in the web design process streamlines projects for both ourselves and our customers. Using wire frames help us ensure that we progress efficiently and effectively, encountering minimal problems along the way. What is a Wire Frame? A wire frame diagram is a schematic produced displaying where all of the agreed features and functions within the web site specifications will appear. We at Dreamscape consider this a vital stage in the web design process ... READ FULL ARTICLE

We read information from a picture much quicker than we read through a paragraph of text that accompanies it. Also, commonly, when looking at a document whether it be printed or web based, the observer is often attracted to the pictures before the words. As a designer, I find it very frustrating when I see the same type of stereotypical imagery repeated again and again on branding material for different companies. One of the very worst examples is a woman with a ... READ FULL ARTICLE

The difference between web and print images Often I get asked when designing a flyer or brochure for print “can’t you just take the image from my website”? Though it is common knowledge amongst design experts what sort of image specification is required for specific outputs, it is quite a minefield for those who aren’t in the trade. How often have you received a flyer through the door where the lovely Chinese takeaway on offer by the local restaurant looks like ... READ FULL ARTICLE

When it comes to design there are no steadfast right and wrong answers and the tastes and opinions of the customer play an integral part. Whilst there are certain unwritten ‘rules’ of design, it is an expected part of a designers role, to be confronted with alterations from clients. It is important that there is a good, honest relationship between client and designer for the project to run smoothly. This honesty should work both ways, with the designer offering ... READ FULL ARTICLE