Due to our continued growth in 2009, Dreamscape Design Ltd has a exciting position for a Search Engine Optimisation Engineer. The successful candidate will come from: A Website Design / Internet Marketing background. Have previous commercial experience in natural search engine optimisation. The role will involve: Promotion of client websites within the search engines. To achieve first page listings on Google and other major search ... READ FULL ARTICLE

The social media revolution has changed the lives of many Internet users, allowing people to communicate, share information, photos and opinions with the click of a mouse. In short it has made the world a smaller place, and given power back to the web community instead of the corporate giants. From the point of view of a search marketer, it has meant huge changes to the way we optimise websites. It is no longer enough to simply chase the top positions. It is ... READ FULL ARTICLE

Recently the Mail on Sunday claimed that the BBC paid Google to appear first for keywords relating the Mercury Music prize. At first glance this appears underhand for 2 reasons: Google's natural search algorithms should not allow people to pay for top natural search positions The BBC is spending OUR money on advertising In order to get to the bottom of this, we first need to determine the difference between paid / sponsored listings and natural ... READ FULL ARTICLE

It is well noted that a blog can be a fantastic business tool, enabling you to keep in touch with customers, post latest company news, and give expert advice about issues within your niche. However, have you considered a blog as a resource for search engine optimisation? The same points that make a blog a great business tool, also make it the perfect resource for search engine optimisation. Let me explain. A blog allows you to give your thoughts and opinions ... READ FULL ARTICLE

Recent reports have shown a shift in consumer confidence towards online retailers. For the past few years trends have consistently shown online retailers battling to raise their users' confidence levels, with considerable difficulty. It has taken time for users' confidence in online security to grow, and it has also taken time for online retailers to learn from their previous mistakes, and enhance the overall online experience for their users. A recent study by ... READ FULL ARTICLE

You may have heard the phrase SEO 2.0 floating about, but what exactly does it mean? SEO 2.0 is a phrase often associated with the buzz word Web 2.0. Annoying as these phrases may be, there is some truth in them. Web 2.0 depicts the new direction the web has taken over the last couple of years, with social networking sites taking precedence on the web, and the power of content being put back in the hands of the user - which is what the web was originally designed ... READ FULL ARTICLE