Search Engine Optimisation
Drive organic traffic to your site
Search Engine Optimsation (SEO) is arguably the most important factor in any website campaign. With competition online increasing rapidly, it is more difficult than ever to reach the search engine positions that will provide you with a return on your investment. The latest statistics show that 72% of users will not look past the first page of results on Google, and 42% of these will only click on the top 2 results.
Our SEO team can provide you with a bespoke campaign targeted at the search terms that will make a real difference to your business. Building an online customer stream that will increase throughout the life of the campaign. We do not focus on quick fixes, we provide sustained growth for your business by focusing on search terms that real customers are looking for.
Despite what some companies may tell you, SEO has changed considerably and with it many old techniques are now out dated. Google is now much smarter than it was a few years agao, and finds it much easier to pick up on 'black hat' techniques, which could result in your website disappearing from the listings for good.
So how do we go about it?
The days of reciprocal linking and PageRank obsessions are over. Google cares far more about whether you are an expert in your field, are providing useful content to the industry, and are being talked about within the web community. The success of our SEO campaigns comes from utilising social networking sites, social bookmarking, blog posts and article submissions. Internal optimisation includes optimising the site correctly in terms of content, page titles, and directory structure.
Featured Project - FireAngel
Fire Angel design and manufacture a range of ground breaking fire, smoke and CO safety solutions. The brief was to develop a site that would provide a showcase for their products, provide safety information to the public and profile the company.
It was essential that Fire Angel had full control over the content, products, and safety information throughout the site. We implemented a content management system, product and category management, and a back-end media centre to allow people to login and download images, and data sheets.
Featured Project - FireAngel
Fire Angel are one of the leading UK fire safety companies, providng a range of smoke alarms and carbon monoxide alarms, and they wanted their online presence to reflect this.
During the past 6 months organic traffic from Google has increased by 23%, with an average increase of 287% across the top ten targeted key phrases.