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The Importance of Mobile Friendly Websites for your Business

There is no doubt that the mobile-age of the Internet is upon us, with more and more people accessing the web on their mobiles, smart phones and touch pads. It is almost inconceivable for businesses not to have a mobile-friendly website… Or is it? Well, statistics show that across the world businesses are being much slower in the uptake of mobile sites than the growth of mobile web is demanding. Surprisingly, even some of the big Ecommerce players have not gone mobile friendly yet.

So, why should you invest in a mobile-friendly website?
The infographic below shows the projection for global Internet use on Mobiles Devices Vs Desktop / Laptops. According to this data mobile internet use is expected to overtake traditional desktop and laptop Internet use by 2014. Another important statistic to consider is that 50% of local searches are already carried out on mobile devices.

Other key facts to consider

  • There are currently 4 billion mobile phones in use globally
  • 1.08 of these are smart phones
  • 50% of local searches are carried out on mobile devices
  • 86% of mobile Internet users are using their devices while watching TV
  • A third of Facebook’s 700 million users are using Facebook Mobile
  • Half of twitter’s 175 million users are using Twitter Mobile

Looking at these statistics it is very surprising how many websites are not yet mobile-friendly. In cases where businesses have embraced the mobile web (e.g. Facebook, Twitter, etc.) a surge in mobile traffic has been experienced.

What is a mobile friendly website?
Being mobile-friendly does not just mean that your website can be viewed on mobile devices. A mobile-friendly site should be designed specifically for smaller screens, allowing easy navigation via larger touch-screen buttons, and only display relevant information and content for the users’ needs.

I have included below screenshots of the Ebay website and Ebay mobile site. This shows exactly the right format a mobile-friendly website needs to use. Simplicity, relevance and ease of navigation are key. People accessing websites using mobile devices do not want to spend a long time looking for what they need. If the experience the user has is quick and easy, and if it’s even easier than accessing the site via their computer, they will use this method again.

Don’t follow, lead the way
There has been considerable research carried out into what percentage of websites are mobile-friendly, with varying results due to differing interpretations. Results show that between 2% and 10% of websites have been specifically designed with mobile user’s in mind, and these percentages tends to dwindle as you move away from the leading name websites. So what does this for your business? Well it is almost a certainty that the majority of your competitors do not have a mobile-friendly website, which gives you an opportunity to get one step ahead of them. Research also shows that bounce rates for websites that are not mobile-friendly are often between 85 – 90%, which will mean an immediate loss in traffic of between 10 – 25%. To find out specifically how this will affect you, look at your Google Analytics data to find out how many people are visiting your site on mobile devices, and their behaviour when they are on your site.

Don’t wait until your competitors have become mobile-savvy to implement a mobile strategy into your online marketing, lead the way. It will almost certainly lead to a surge in traffic and more sales for your business. It will also help your business to stand out as an innovator within your market, instead of a follower.

Mobile web design is without a doubt the next big thing and we will be dedicating a section on our site to this very soon. In the mean time if you want to enquire about how we can make your site mobile friendly, Click Here… It could cost you less than you think, with mobile packages starting at as little as £250!